As a passionate hairdresser, are you constantly searching for the best products? Look no further! Hair serum has become a must-have in the hairdressing market. And for good reason—it’s a versatile product that offers many benefits: hydration, protection, shine… At the end of a service, before or after styling, the professional hair serum will be a powerful ally to enhance and beautify all hair types. It’s the finishing touch of a successful service.
In this article, let’s explore the true purpose of a hair serum, how to use it, and which professional hair serum to choose.
A hair serum is a hair product generally formulated to provide additional benefits to the hair. Its purpose is not to replace treatments, masks, or conditioners but to offer that extra care. It complements your usual hair care routine.
In terms of texture and composition, serums are typically concentrated products while remaining lightweight. They are designed to provide extra care to the hair by addressing issues such as frizz, split ends, lack of shine, or hydration. They also play a protective role against external aggressors or the heat from styling tools.
Hair serums often contain non-greasy formulas with nourishing ingredients such as vegetable oils, vitamins, proteins, or other moisturizing agents. This allows this type of leave-in treatment to care for the hair without weighing it down or making it look oily. They can be applied to either damp or dry hair, depending on their properties, desired results, or simply personal preference.
Overall, hair serums aim to soften, protect, and revitalize hair while adding shine. They contribute to the health and beauty of your hair.
Professional hair serum offers a multitude of advantages for the health and beauty of hair. Here are some of its main benefits:
In short, a wonderful array of benefits that you can highlight in your hair salon by offering a quality professional serum to your clients.
Incorporating a professional hair serum in a natural hair salon is still a relatively uncommon practice, yet it is quick, simple, and allows, once again, with Hairborist, to make a noticeable difference.
On one hand, it serves as the finishing touch to your service. This small additional gesture will leave a lasting impression and delight your clients. It beautifully completes the service, fragrances the hair, boosts its shine, and enhances the overall result.
On the other hand, it serves as a retail product that is easy to use and accessible. In a natural salon, it provides an interesting first contact for clients who are still hesitant about committing to a complete natural hair care routine. It serves as a perfect introduction to experiencing the power of natural ingredients before they decide to invest in the full range.
Moreover, applying a bit of serum at the end of the service is the ideal opportunity to discuss the importance of natural care and extend the routine to home care. For those who find it challenging to bring up the topic with clients, this is a perfect moment to initiate the conversation just before heading to the checkout counter.
Convinced about the idea of introducing a professional hair serum into your salon and your routines? Now it’s time to make a choice from the existing options. Truly natural professional serums are a rare commodity. However, natural ingredients are the key to effective hair care that respects the nature of the hair.
At Hairborist, we have our own laboratory, and we manufacture all our products ourselves. Faced with the challenge of finding a truly effective natural serum suitable for professional use, we decided to innovate and focus on this type of product.
After thorough research and meticulous testing, we created the ideal natural hair serum for salon use…
The Pure Natural Serum is a hair serum that, in addition to having 100% natural ingredients, is also certified organic by Ecogarantie. It meets the ultra-comprehensive requirements of the strictest European label while maintaining optimal effectiveness. It ticks all the boxes: effective, concentrated, sustainable, and reliable for health.
Among its active ingredients, you’ll find three precious oils:
It is also delicately scented with essential oils of mandarin and orange.
The serum is used as a finishing touch and envelops the hair in a protective film against external aggressors. It helps repair hair, making it supple, hydrated, and shiny without weighing it down. It can be applied to dry or damp hair without rinsing and is suitable for all hair types, which is a significant advantage in a hair salon. As we know, you face all types of hair on a daily basis.
What’s the Big Plus? If you choose to sell products in your hair salon, you’ll be delighted to learn that this professional hair serum is available in bulk, much to the joy of both you and your clients. This is an incredible gesture for the planet, as instead of purchasing a product every time, your client can bring their bottle and refill it directly in the salon.
This not only fosters client loyalty as they return to your hair salon, but also demonstrates to your clients that you are committed to a noble cause: respecting the environment and the planet. Your client will be more than happy to refill their bottle, contribute to environmental efforts, and very often benefit from a 10% discount for this bulk purchase! It’s an opportunity to attract them and encourage them to buy from you, while also increasing your retail sales. Everyone wins!
For more information, feel free to check the product sheet for the Pure Natural Serum. If you want to integrate this product into your hair salon, do not hesitate to contact our team; we are here to assist you.
