As a hairdresser, you likely work with a range of hair products that you love. But do you find it easy to sell them to your clients? Are you achieving a decent resale figure? Indeed, resale is often overlooked, yet it can significantly increase your hair salon’s revenue. Not to mention client loyalty and satisfaction—when clients are well-advised and happy with their purchase, they will trust you even more!
What if we told you that we have the solution to boost your resale figures while enhancing client satisfaction and working towards sustainability? Yes, we’re talking about the bulk concept in hair salons. Let’s explore how implementing bulk sales in your hair salon can elevate your profits.
Bulk refers to selling products without individual packaging. Bulk products are typically available in reusable containers or measured quantities based on the client’s needs. For example, instead of buying a pre-packaged bag of rice, one would use a reusable container to take the desired amount from a larger container. This approach helps limit small individual packages and replaces them with a larger single package.
In the world of hairdressing, this is also possible! You can offer bulk shampoo among other treatments. You would provide large shampoo containers equipped with pumps in your salon. Your client could return with their empty shampoo bottle to refill it. This way, instead of throwing it away, they reuse their packaging. This significantly reduces waste in their hair care routine. But that’s not the only advantage!
First and foremost, bulk shampoo helps protect and preserve the environment. Each time a client refills their shampoo bottle, they’re not using a new one. This reduces mass plastic production and unnecessary waste. Buying shampoo in bulk is a more environmentally friendly choice! If everyone adopted this practice daily, plastic production would decrease, having a significant impact on environmental preservation. After all, the best waste is the waste that doesn’t exist.
When you buy your products in larger formats, you typically benefit from a better price. This is certainly the case with Hairborist. When you compare the cost of bulk shampoo in a 250ml portion to the cost of pre-packaged bottles of 250ml, it ends up being cheaper to purchase. So, you financially benefit. This is true even if you offer a discount to your
clients when they choose to buy in bulk instead of a new bottle. Let us explain!
Not only does the ecological argument come into play, but the financial aspect is still central to this statement. As explained in the previous paragraph, selling in bulk allows you to achieve better margins when selling products in your hair salon, even if you provide a discount to your clients.
Indeed, at Hairborist, we have ensured that your margin remains higher by offering bulk options, even if you give your clients a 10% discount when they prefer this purchasing method. There are two good reasons: to encourage them to choose this consumption method and to guarantee you a sale in the salon. As you know, Hairborist products are available only in two places: hair salons and our own website; they will not be available on other webshops. This is simply because we want to support hair salons. In this way, we ensure that the price is always more advantageous for you: no shipping fees and thanks to the discount on bulk purchases.
In short, by choosing Hairborist bulk products, you achieve a better resale margin while ensuring direct sales in your hair salon. Who said ecology and profitability couldn’t go hand in hand?
There are still few salons that offer bulk shampoo sales or any other bulk products. By providing bulk sales in your hair salon, you will differentiate yourself from others and attract environmentally conscious clients who will gladly return to your salon. You will be one of the pioneers of zero waste in the hairdressing world!
Moreover, you will align your actions logically and strengthen your identity as an eco-responsible hair salon. It would be a shame to offer natural services without continuing that logic with your resale products.
Do you think that only bulk shampoo is available? Think again! At Hairborist, almost our entire range can be offered to your clients in bulk. The only products that are not available in bulk are our aroma synergies and aromactif, as these are precious essential oils contained in small bottles.
To implement a zero-waste concept in your salon, all you need to do is order our 5L containers from our website, add a pump, and you’re set! We have been offering the bulk concept to our hairdressers for over 15 years; it is a true philosophy that is ingrained in us, going beyond a simple trend.
Before you start, you can certainly contact one of our expert consultants in the hairdressing world, who will guide you best. They will help you calculate your margin, think about your stock, and determine the desired quantities. You will soon realize, through your calculations, how profitable bulk sales can be while making a gesture for the planet.
In summary, implementing bulk sales in your hair salon is not that complicated. All it takes is having the right information, being well-supported, and knowing why you want to embark on this venture. At Hairborist, the entire process is simplified with the assistance of our advisors and our online shop that allows you to easily purchase your 5L containers of bulk shampoo and all our other treatments. Our experience in the field is also an advantage: we guide you step by step with ease!
As you can see, the bulk concept is a true goldmine that represents the future of responsible and sustainable purchases. By becoming a 100% zero-waste hair salon, you will attract a new clientele who will not want to go elsewhere. You are establishing a revolutionary concept that is so respectful of the planet that people will only talk about you and your salon! There are still very few hair salons that offer bulk shampoo and bulk treatments, so why not take the plunge and start the adventure now? Don’t hesitate to contact us for more information.ar
