Clay mask before plant-based coloring: the importance of this step in your salon

Plant-based coloring has been on the rise in recent years. It provides a healthy and sustainable solution for coloring hair while taking care of one’s health and the planet. However, for it to be truly successful, it requires preparation beforehand. The green clay mask is a crucial preliminary step in the coloring process. So, why is it beneficial? What is its purpose? Who is it for? How can you integrate it into your salon? In this article, we will help you make the best choices to become an innovative plant-based hair salon.

What is green clay used for for hair?

Green clay is known for its numerous benefits, especially in hair care. Used for centuries in cosmetics, it is particularly valued for its ability to purify and revitalize the scalp

  • It has a high absorption capacity: It deeply regulates excess sebum, making it an ideal ingredient for those with oily scalps. By absorbing sebum, green clay helps rebalance the scalp, reducing the frequency of necessary washes and contributing to a feeling of lightness and freshness. 
  • It eliminates residues of chemical products: Thanks to its absorption power, green clay removes remnants of previous chemical treatments. It should be used as a pre-treatment to effectively absorb these residues. 
  • It stimulates blood circulation: When applied as a hair mask, green clay stimulates blood circulation. This stimulation promotes the nutrition of hair follicles, contributing to better hair growth. 
  • It detoxifies and improves hair health: Through its purifying actions, it allows for a real reset and good detoxification. Enriched with minerals, it also provides strength, shine, and vitality to the hair.

Green clay for colored hair: what is the connection between clay and coloring?

As a hairdresser, you may be wondering what the connection is between plant-based coloring and the green clay mask

Imagine a client comes to you for their first plant-based coloring. They have always done oxidative colorings or used chemical hair products. We do not recommend a “sudden” transition to plant-based coloring. We advise a gentle approach, step by step. The green clay mask will assist in this transition. 

Even if your client claims to use only natural products, we cannot rule out surprises. They may have been in contact with chemical substances, silicones, or other residues. Using a green clay mask helps detoxify the hair before plant-based coloring, starting from a healthy base. 

It is necessary, even essential, to eliminate all traces of chemical residues before plant-based coloring. Without this, the pigments cannot adhere well to the hair if it has been weakened by chemical treatments. 

The green clay mask, which will intensely absorb chemical residues, ensures that the natural pigments take hold more effectively. It also helps ensure better color retention

This step should not be taken lightly, as the result of the plant-based coloring could be compromised if this detoxification is not performed.

Which clay mask to choose before plant-based coloring?

To assist you in this transition and to ensure a successful first plant-based coloring, our Detox Clay mask is ideal.

It contains green clay and other equally valuable active ingredients in this context:

  • Jojoba oil: Thanks to its lipid sebum that is similar to human sebum, it naturally regulates excess oil. It also has moisturizing properties. 
  • Tea tree: Tea tree essential oil is known for its antibacterial and detoxifying properties. It helps tone and purify the scalp. 
  • Green clay: It removes impurities, balances sebum production, and improves the quality of the skin and scalp.

Our Natural Detox Clay mask can be used in four different ways: 

  • To eliminate chemical residues: For a successful transition to plant-based coloring, it is necessary to get rid of any remnants of chemical products. 
  • To prepare for plant-based coloring: The clay mask before plant-based coloring helps the hair to receive the coloring while ensuring better pigment adhesion for a long-lasting color. 
  • To purify oily scalps: Detoxifying, our mask regulates excess oil and brings freshness to the scalp.
  • To reduce imperfections and purify the face: It helps unclog pores, reduce imperfections, and deeply purify the face.

To use it, simply take the amount of clay you need and add a splash of hot water. You can then mix until you achieve a nice creamy paste. Next, apply the preparation to the entire length of the hair and let it sit for 15 minutesYour client’s hair will be free of chemical residues and will be prepared for plant-based coloring in no time!

If you are using the mask for someone who wants to regulate excess sebum, apply the preparation only to their scalp and not to the entirety of the hair. 

You have no excuses not to incorporate the clay mask before plant-based coloring. It is easy to use, has many benefits, and acts quickly so it won’t interfere with your other hairdressing services.

How to easily integrate it into your salon services?

Communicate and raise awareness

It is important for your clients to be aware of the function of the detox clay. As a hairdressing professional, it is your responsibility to play a preventive and informative role in this matter. Most of your clients may not be aware of its significance and might want to overlook this step. However, it is crucial to raise their awareness from the very beginning. 

Don’t hesitate to promote the detox as the essential treatment before any first plant-based coloring. Your clients will want a lasting and vibrant result; they will trust you and will not hesitate to take advantage of it.

Become THE natural hairdresser that offers a variety of treatments

Make this multitude of choices an asset. Your hair salon differentiates itself by offering a variety of natural treatments that are equally effective. 

You are no longer just a regular hair salon; you are becoming a true hair wellness center that prioritizes the health of your clients and their hair above all. Salons that only provide a quick shampoo are a thing of the past! Establish a genuine ritual of natural care for the utmost satisfaction of your clientele.

Plan a special package

Do you find it difficult to include the clay mask for hair before plant-based coloring in your services? Are you unsure how to go about it? 

The best approach is to not offer the clay detox as an additional service, but to include it in a specific package for plant-based coloring. This way, clients won’t feel like they have to pay extra for something. This is truly the key to achieving a satisfied and loyal client! 

If you want to know more, our Hairborist advisors are here to personally help you find the best rates and the best ways to proceed. 

By integrating the green clay mask before any plant-based coloring, you will not only ensure a vibrant and long-lasting color result, but you will also demonstrate a commitment to the hair health of your clients. This preliminary treatment maximizes the benefits of natural colorings while enhancing client satisfaction and loyalty.

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