Summer brings not only sun, sea, and relaxation, but also extra challenges for your clients’ hair. UV rays, chlorinated water, saltwater, and dryness can damage the hair fiber and cause fading of the color. As a hairstylist, you have a unique opportunity to guide your clients with professional advice and natural products that protect their hair color and health, both at home and during travel.
It’s time to optimize your summer offering! Hairborist presents a range of natural essentials that allow you to create a tailored summer collection for every hair type, with or without color.
Summer is the perfect time when clients desire freshness, lightness, and a radiant hair color that can withstand the elements. With Hairborist’s 100% plant-based hair colors, you offer a natural and nourishing coloring experience, without damage.
The colors made from flowers, plants, and herbs envelop the hair, strengthen the hair fiber, and provide shine and improved hair condition. They are perfectly resistant to sun, salt, and chlorinated water, making the hair less vulnerable to typical summer damage. No barcode effect, no dull color — just a naturally vibrant and strong hair color, ready for every summer day.
During the summer, protection is essential to avoid damage to the hair. UV rays, salt, and chlorinated water can weaken the hair fiber, dry it out, or even affect the color — even with plant-based colored hair. As a hairstylist, you can give targeted advice to your clients about natural products that form a protective shield even before damage occurs. Below is a selection of summer favorites:
For clients who do not want coloring but want to strengthen and protect their hair, Neutral Henna is the ideal solution. This colorless plant treatment:
Perfect for protecting hair before going on vacation. This treatment is suitable for all hair types. In fact, it offers the same benefits as plant-based coloring, but without changing the color. Truly a 100% natural and healthy hair gloss!
The Hairborist oil baths, Repair or Renovator, are very convenient for holidays because they serve a dual purpose. They help protect the hair before swimming and also nourish it deeply afterward.
Before swimming, applying the oil on dry hair will not only nourish the hair but also create a protective barrier. This helps to:
After swimming, the traditional use of Hairborist oil baths — applying on dry hair before shampooing — will nourish, repair, and regenerate the hair deeply. You can also recommend your clients to enrich it with the Keractif essential oil synergy for an even more intensive treatment.
A lightweight plant-based serum that protects against external aggressors such as salt, chlorine, wind, or pollution. Serum Styling Pure Natural acts as a natural barrier, without weighing down the hair, making it ideal for daily use while traveling. Benefits for your clients:
Its small size makes it the ideal travel companion, easy to slip into any toiletry bag or beach tote. Perfect for hydrating, shining, and naturally perfuming the hair at any time of the day!
Swimming in the sea or the pool means your clients need to wash their hair more often during vacations. Sweat, sand, chlorine, and salt accumulate quickly and require regular cleansing. However, washing too often—especially with harsh shampoos—can damage the hair fiber and weaken the color if the hair is dyed. Therefore, it’s important to advise gentle, organic shampoos that wash effectively with mild cleansing agents that respect the hair fiber and scalp.
Hairborist offers three natural shampoos perfectly suited for a summer haircare routine:
Sensity is the gentlest shampoo. It contains no fragrances or essential oils. It is typically intended for people with allergies or prone to reactions. If your clients have a very sensitive scalp that worsens during the holidays, Sensity will revolutionize their shampoo experience. It’s suitable for anyone seeking extreme gentleness.
Naturalys is ideal for an imbalanced scalp that is quickly affected by changes (environment, heat, sun, etc.). Enriched with prebiotics, this balancing and soothing shampoo supports the scalp’s natural equilibrium. It has a pleasant orange blossom scent, offering a fresh summer feeling.
Daily Clean is suitable for normal to fine hair. It’s formulated for frequent, even daily washing, without weighing down or damaging the hair. In summer, many people wash their hair every day. Daily Clean allows this routine without risking damage to the fiber or scalp.
Make sure to explain to your clients that the purpose of a shampoo is not to treat their hair. Shampoo will never replace the effect of a hair treatment like an oil bath or a mask. However, choosing a shampoo that meets their hair’s needs is essential to avoid damaging their hair and disturbing their scalp’s balance.
UV rays, salt, and chlorine inevitably dry out the hair, especially when it is colored, long, or porous. Therefore, offer your clients targeted after-sun care with ultra-nourishing formulas that protect, repair, and restore shine to their hair. Perfect for post-vacation or as a weekly treatment during sunny days.
The Karité Mask is an intensive nourishing and reparative treatment based on shea butter and aloe vera. Ideal for very dry or damaged hair that needs deep nutrition and healing.
Apply Shea between shampoo and conditioner on lengths and ends. If there’s one treatment you absolutely should recommend for your clients to pack in their suitcase, it’s this one — a real savior for damaged lengths!
Sweet Care is the most intensive conditioner in the Hairborist range. It completes the hair routine with a final boost of hydration and nourishment. Its creamy texture coats each strand, seals the cuticles, and has a very powerful detangling effect. Perfect for hair that tends to tangle easily, especially when exposed to wind or water — helping to reduce breakage.
Renovator is a highly concentrated oil bath. No water here — only powerful oils and plant extracts. When combined with the hydrating and repairing essential oil synergy Keractif, it’s the most powerful hair treatment on the market. Apply it before shampooing on dry hair so that the strands absorb maximum benefits.
Summer is the perfect time to offer extra services and boost your retail sales. Don’t neglect seasonal changes and special events to increase your turnover. Plus, it brings vitality and atmosphere to the salon. Here’s how to get your salon summer-ready:
Advising your clients on how to care for their hair is just as important as your technical skills. Clients appreciate receiving these small tips. They enhance your service, improve client relations, and showcase your expertise. Don’t keep your advice secret—share it with your valued clients!
