Head spa: a unique wellness experience possible in a hair salon!

Straight from Japan, this new trend is gaining popularity in Europe for those seeking a unique moment of relaxation. It combines massage techniques with skin and hair care. A 3-in-1 treatment that appeals to clients looking for relaxation and self-care. But how can a head spa and hair salon be combined? How can you implement this practice in your salon? We explain everything in this article!

What is a head spa?

It is a holistic method that primarily focuses on the scalp, skin, and hair. It involves a series of treatments that typically include deep cleansing of the scalp, a relaxing head spa massage, nourishing treatments, and sometimes even aromatherapy sessions. The main objective is to promote optimal blood circulation, eliminate impurities, and soothe mental and physical tension.

How does it work?

Very often, the head spa is performed in different stages. These stages and their order may vary depending on the establishment offering the treatment. Generally, here are the various stages:

Scalp cleansing: This is the essential first step to begin the experience. It is necessary to eliminate all impurities and dirt from the scalp. The goal is to start with the scalp and then cleanse the entire hair for a feeling of cleanliness and well-being.
Scalp massage: The much-anticipated moment when visiting this type of establishment is the head spa massage. It helps stimulate blood circulation and relieve tension. This can improve hair health and promote growth. A warm towel is applied to the front of the scalp to remove tension and provide a sense of absolute wellness.
Deep treatment: A head spa session is also the perfect opportunity to apply treatments designed for specific hair concerns. Whether for hair or even the face, the client should benefit from a customized head spa treatment based on their hair or skin type. It is possible to incorporate aromatherapy to offer a complete experience.
Steam “cooking” system: Some head spas offer this practice, which involves thoroughly misting the head, thereby opening the scalp’s pores. This allows treatments to be better absorbed.
Rinsing and finishing touches: After all these steps, nothing beats a good rinse to help revitalize the body and mind. When thinking of head spa equipment, one often thinks of the rinsing arch. This step becomes an incredibly enjoyable moment of relaxation!

What are the benefits of the headspa?

As you might expect, the Japanese head spa offers numerous advantages:

Improvement of scalp health: The head spa massage and deep treatments help reduce the accumulation of sebum, dandruff, and impurities, promoting a healthy scalp.
Stimulation of hair growth: By improving blood circulation, the head spa helps stimulate hair follicles, which can encourage faster and healthier hair growth.
Reduction of stress: By indulging in such a treatment session, your clients can truly relax. The combination of soothing massages and aromatherapy can significantly lower stress levels and provide an overall sense of calm.
Impressive results: The protocol used during a Japanese head spa session can help improve the overall condition of the hair and treat it deeply. It results in healthy, revitalized, and shiny hair!

Hair salon and head spa at the same time? It’s possible!

Why become a head spa care specialist as a hairdresser?

Stand out from the competition: Offering an additional service such as head spa provides a unique experience that isn’t found everywhere else. Most hair salons typically only offer standard hairdressing services. By integrating this innovative concept, you attract a new clientele that is constantly seeking a sensory experience that differentiates itself from traditional hair services.
Customer loyalty: A client who has experienced the head spa often returns. Such services enhance customer loyalty by improving their overall experience.
Respond to an evolving demand: Wellness is much more than a trend; it is a constant concern for people looking to care for their mental and physical health.
Increase your visibility: By becoming a hair salon specialized in head spa, you have the opportunity to create a new communication and promotion strategy focused around your salon. It will be easier for you to promote a new, less common concept, and intrigued clients will take an interest in your salon.
Become a true player in the well-being field: By combining beauty, necessity, and wellness, the hairdresser plays a key role in the client’s overall state by creating a more holistic approach to hair and beauty.
Create a relaxing work atmosphere: For you as a hairdresser, the Japanese head spa experience is equally enriching. You learn a new technique and develop new skills. And that’s not all! Working in this environment fosters a relaxed atmosphere, allowing you to feel more relaxed while serving your client.
Increase your revenue: A head spa service will undoubtedly be charged at a higher price than an ordinary haircut. It involves specialized techniques, lasts longer than a standard service, and becomes a unique and sensory experience. You can easily increase the average spend per client who will want to return to your salon.

How to gradually integrate the head spa into your salon?

Think about the strategy in advance

If you want to embark on such a concept, it is important to do so with full awareness. Conduct market research and examine what the competition is offering. Start thinking about the services you want to provide and the prices you wish to set. The key is to perform a competitive analysis that will help you identify trends and the dos and don’ts.

Train yourself and your team

Offering head spa massage or head spa treatments in a hair salon requires certain knowledge and specific techniques. It is essential to first receive training in these practices and then train your team. This includes scalp massage, special techniques, the use of head spa equipment, and the application of suitable products. These are important skills to acquire, which should not take too long for someone who is already an expert in hairdressing.

Adapt the layout and decor of your salon

A traditional hair salon and a head spa salon cannot be compared in terms of atmosphere and decor. Indeed, a Japanese head spa requires corresponding arrangements. Choose a sober and elegant decor that immediately makes clients feel relaxed. You can also diffuse essential oils, play relaxing music, and incorporate plants. It is essential to have a dedicated space for the head spa to create this timeless atmosphere.

Choose the right partner

The choice of the brand that will accompany you on this journey is essential. Indeed, your products must be suitable for the type of service you are offering. Head spa services are premium and should be performed with high-quality products. Hairborist offers targeted hair care focused on wellness, aromatherapy, and customization. Our oil pre-poo treatment is an additional and essential step in ensuring a successful head spa service. The use of essential oils and high-quality hair care products is crucial for providing an authentic and beneficial experience.

Don’t overlook communication

It is important to have a solid communication and marketing strategy to promote such a concept. Don’t neglect social media, your website, or advertising. Focus on the well-being aspect with clear explanations that highlight the benefits of the head spa.

Implementing head spa treatments in your hair salon is not difficult once you are well-equipped with the necessary head spa materials and suitable products. Hairborist offers a range of natural hair care products made from quality essential oils to care for your clients’ scalps. And since this is a comprehensive experience that also requires skin treatment, new Hairborist products are coming soon… Stay connected!