In the world of hairstyling, selecting the right products is essential. While the scissors play an important role, the treatments used by the hairdresser are equally crucial. Each product for hairdressers is a vital ally that helps to revitalize and enhance the natural beauty of your client’s hair. Whether it’s pre-shampoo treatments, shampoos, conditioners, or styling products, every hairdressing product must be of high quality to meet your clients’ expectations and deliver beautiful results. We know it can be challenging to choose from the myriad of treatments available on the market. So, which hairdresser products will best support you in your salon? The answer is in this article!
You must first consider your own needs as a professional. Which professional hair products do you feel most comfortable using? What are your hairstyling skills? What services do you want to offer your clients? By identifying your areas of expertise and personal preferences, you can refine your selection of hair products to align with your working style and vision of hairstyling.
If you want to provide high-quality services to your clients, you must choose products that support this level of service. It’s important to have a product range that is durable and truly supports your work, making your daily tasks easier!
Your clients are all unique and have different hair care needs. That’s why it’s essential to have a diverse range of professional hair products that can cater to everyone. Some may have dry hair, others might have a sensitive scalp, and some may struggle with oily hair. The more comprehensive your product range, the broader your audience will be. Indeed, someone coming into your salon with specific hair concerns will be pleased to see that you have products to address their issues. It’s important to take the time to talk with your clients to understand their expectations and recommend the most suitable hair products.
However, there’s no need to spread yourself too thin! By choosing a complete line rather than mixing different brands, you ensure a strong identity. This approach also simplifies your life by avoiding the juggling act of dealing with various suppliers and their different operations. With Hairborist, you can address all hair concerns through a versatile range, especially with customizable oil treatments: a true Swiss Army knife for hairdressers!
In 2024, it is essential to align with environmental issues and current concerns. Paying attention to what we consume and setting a good example for your clients is becoming increasingly important. As a professional, opting for a natural and organic professional hair product line can make a difference.
In the hairdressing market, there are still too few salons that work with quality products sourced from natural and/or certified organic origins. However, this is the kind of product that more and more people are turning to, aware of the environmental impact of conventional products containing harmful substances.
Beyond environmental concerns, health is also at stake. It is difficult to trust conventional hairdresser products, which are often packed with aggressive chemical ingredients harmful to both the hairdresser’s and the client’s health. How many hairdressers have had to turn away from their passion due to the impact of chemical products on their health?
That is why our entire Hairborist range is natural, with the majority of products certified by the Ecogarantie label. This label is considered the strictest in Europe, as it guarantees that 100% of the natural-origin ingredients come from organic farming. Environmentally and health-conscious, it allows you to practice your profession safely!
To stand out from the competition, you can go even further in your choice of professional hair products. Don’t just select a line of products; opt for a complete concept!
Why not create a story or an ambiance through your products? Use your professional hair product range to surprise your clientele and create a concept and sensory experience they won’t find anywhere else. By choosing a simple product line without added value, you won’t be able to create this concept. You need to find a range that, beyond caring for hair, offers an exceptional experience for your clients. Consider a concept that distinguishes you and encourages clients to visit your salon instead of others.
That’s the case with Hairborist, as we do not see ourselves as just a hair product brand. We are primarily a bio-concept focused on well-being. Indeed, we work with essential oils to address your clients’ hair care needs while also impacting their emotions. Nothing beats a Hairborist oil bath for relaxing while taking care of your hair! We view the appointment at the hairdresser as a moment of well-being and relaxation, and we help you implement this in your salon.
With our wellness hair care products and the expert advice from our consultants, your salon will become a true Hairspa that your clients won’t want to be without.
Before even choosing your range of professional hair products, it’s essential to do some calculations. You need to analyze the costs and margins that each product represents. You can calculate the cost of using a treatment, shampoo, or hair color in relation to the cost of the service and the time spent. If you opt to resell products, you can also calculate the wholesale cost of the products and estimate the retail price to generate a profit margin.
Don’t forget to allocate a budget for promotion and marketing. It’s important to determine how much you are willing to invest in promoting these professional hair products. Know that depending on the partnership you choose with Hairborist, we can provide various communication tools (online or printed) to create a genuine marketing campaign that effectively promotes your salon and hair treatments. You will also benefit from tailored advices, especially in creating logical and profitable pricing.
In such an important decision, it is necessary and crucial to test the products before purchasing them. Why? The answer is simple:
At Hairborist, we offer more than just a concept; we provide tailored support for your business. Unlike typical suppliers who simply sell products and leave you to manage on your own, our team is dedicated to guiding and advising you in the development of your salon. Whether you need technical advice, assistance in implementing the concept, or financial guidance, we are here for you not just at the start but throughout your journey. Our goal is to help you grow your business because your success is our success!
Interested in learning more about our partnerships and support? We’d love to chat and explore how we can help you.
