Is bulk buying possible in hair salons?

In a world increasingly concerned about the environment and sustainability, bulk buying is emerging as an innovative and responsible solution. Almost all businesses can now adopt this approach. This method involves offering hair products in large quantities, often without individual packaging, thereby reducing waste and optimizing costs. So, how can bulk buying establish itself in your hair salon today? What are the benefits, and how can you best integrate it? We provide you with all our tips in this article.

Bulk buying: what are the benefits?

For the environment

Reduction of waste: One of the major challenges of our time is the pollution caused by plastic. Whether in stores or at home, many people consume a large amount of products that are often packaged in plastic containers. By transitioning to a bulk purchasing model, your salon can significantly reduce its waste. Less packaging means less pollution, and this initiative is often viewed positively by an increasingly environmentally-conscious clientele.
Decrease in carbon footprint: By choosing bulk products, you, as a hairdresser, contribute to reducing the carbon footprint associated with transport and packaging. Bulk products generally require less packaging and are often transported more efficiently. Bulk buying often involves local, organic, or natural products. By consuming this way, you further reduce your environmental impact.

For the client

Attractive pricing: In addition to its many benefits for the planet, bulk buying often allows clients to benefit from preferential pricing. It’s like anything else: the more you buy in bulk, the more interesting the prices become. To encourage a client to opt for bulk buying, it’s even preferable to offer them a small discount that will attract them even more. And yes, we must not forget that buying in bulk is not yet an ingrained habit among consumers. It’s essential to encourage them to make this positive choice for the environment.
Adaptation to client needs and satisfaction: By offering bulk products in your salon, you demonstrate a certain level of flexibility. Clients will appreciate having options and, above all, only purchasing what they need. They can simply bring back their empty shampoo bottle, and that’s all it takes! Your environmentally-conscious clients will be thrilled to participate, in their own way, in reducing the carbon footprint and caring for the planet.

For you, as a hairdresser

Savings on purchase costs:

Savings on purchase costs: Buying in bulk helps save on supply costs. Hair products purchased in large quantities are often offered at discounted rates. These savings can be passed on to clients in the form of service discounts or reinvested into other areas of the salon. This can also help you remain competitive in a market where pricing often plays a key role.
Optimized inventory management: Inventory management also becomes more efficient with bulk purchasing. First, you reduce the number of individual items to manage in your stock. Products are easier to locate since they are larger and more visible. It also simplifies the restocking process, allowing you to replenish inventory based on demand.
Increase retail sales: Not only do you catch the eye by displaying your bulk products attractively, but you also spark curiosity. It’s an easy way to start a conversation about product purchases with your clients and initiate sales. This also helps build customer loyalty-clients come to you, rather than going elsewhere or shopping online, to take advantage of your bulk service.

How to implement bulk in your salon?

That’s it, you dream of switching to bulk buying and having your own experience? But you’re not sure how to go about it? To ensure that your transition goes smoothly, just follow these few tips that will make your life easier.

Effectively arrange your space

To accommodate bulk products, you need an appropriate space, both for storage and within the salon itself. You will need more room to install pump dispensers, for example, which will allow your clients to easily refill their bottles. It is important to think about all this even before considering bulk buying in your salon.

Choose the right brand to accompany you

To ensure that your transition to bulk buying goes as smoothly as possible, you need to look for a company that offers bulk formats and aligns with your values in every way. It is essential to do prior research to find the best quality products that are effective and environmentally friendly.

Train the staff

Training employees is crucial. They need to understand bulk products and their usage, be able to communicate the benefits of this approach to clients, and show them how to use these products. A well-informed team can make a significant difference in clients’ adoption of this initiative.

Communicate and raise awareness around you

It is also essential to communicate about this new approach. You can use social media, your website, or even displays in the salon to inform clients about the changes and the benefits associated with bulk buying. This will help you reach a new clientele that is environmentally conscious and curious about this new mode of consumption.

Hairborist: a pioneer in bulk buying in the hairdressing world?

Hairborist has been committed to the environment from the very beginning. Organic certification, local production, short supply chain, zero waste… For over 15 years, we have been striving to offer Hairborist products in bulk to our partner clients. Although the trend of bulk buying has emerged in recent years, this precious gesture for the planet has been a true philosophy at Hairborist and has been close to our hearts for years. With our 5L containers, your clients can easily refill their empty bottles using an ingenious pump system.

It is cost-effective for you, but also for your clientele, who will often benefit from a 10% discount. Bulk buying allows you to reduce various costs, create a margin, and, most importantly, differentiate yourself from the competitors.

A varied range available in bulk

Often, products available for bulk buying can be limited, as this method is not yet fully developed. At Hairborist, almost our entire range is available for bulk purchase.

This includes our 4-step care ritual:

The pre-shampoo oil treatment: the base of vegetable oils is available in bulk.
Gentle and organic shampoos: our 5 shampoos are available for bulk purchase.
The hydrating conditioner: our 4 detanglers are also available for bulk buying.
Styling products: 4 of our styling products are offered in bulk for your greater satisfaction.

Since everyone loves to have choices, we want to offer you a wide range of products available in bulk. We want to ensure that the transition to bulk buying goes as smoothly as possible and that you can find what you’re looking for. We also want to demonstrate that bulk buying is not limited to the hairdressing world, as all the steps of our care protocol are available in large formats for bulk sale.