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Meet plant-based hair colorist: Dominique de Gheus

In this series of articles, we will take you behind the scenes of our expert partner hairdressers. Vision of hairdressing, natural concept, plant-based hair coloring… We will address the favorite topics of our Hairborist natural hairdressers. Today, we are in Waterloo to meet Dominique, a passionate plant-based colorist.

Who is Dominique de Gheus?

A true enthusiast, Dominique decided to specialize in plant-based hair coloring with Hairborist. He firmly believes in the benefits of plants to naturally color all types of hair and to give them authentic and natural shine.

Like all our partner hairdressers, in addition to being an organic colorist, Dominique offers haircutting, blow-drying, but also energy therapy. Thanks to our treatments based on essential oils, it is absolutely possible to offer a well-being and relaxation break, as much appreciated by clients as by the hairdresser. Dominique loves taking his time and creating a super relaxing atmosphere in his salon. That is precisely why he adheres to the Hairborist concept.

Why have his clients embraced the Hairborist organic concept?

“The clients, when they talk to me about their hair, they mostly talk about its softness. They say they feel like they’ve found their hair from before, before having gone through the conventional. Plant-based also makes it possible to simplify their bathroom routine, they realize that 2 products are enough. There is no longer a need for a treatment to be left on all night, hoping to have hair worthy of the name.

According to Dominique, using natural products really helps to beautify the hair and to rediscover it as beautiful as on the very first day. It is not necessary to have lots of treatments with multiple roles, selling us beautiful (and often false) promises. Natural treatments are enough and prove their power every day in his salon. After all, nature has much to offer us, and each plant has its incredible benefits.

How does Dominique describe plant-based hair coloring?

As a natural colorist hairdresser, we wanted to know his point of view on plant-based hair coloring and how he would describe it. “Plant-based hair coloring treats the hair and subtly colors white hair.” This is quite naturally how Dominique decided to define it. And as a plant-based colorist, he is absolutely right. Plant-based hair coloring is the only one that takes care of the hair without damaging it. It is also the only one that preserves health.

And it is true that it has the power to color naturally and subtly, given that all the ingredients come from plants. As a hairdresser, the choice of coloring is very important since you are the one in daily contact with the product. A piece of advice: think first of your health!

And regarding the prices, is organic more expensive?

“From a financial point of view, one could say that organic is more expensive, but I don’t think so. I think my clients find their benefit in it. They need to come to the hairdresser less often and have fewer products in their bathroom. Personally, it also allows me to work more calmly, and it’s a shared pleasure.”

So, for those who think that a plant-based colorist hairdresser or simply a plant-based hairdresser will cost more, you are not necessarily right. Indeed, as Dominique points out, clients can maintain their hair themselves thanks to our natural and effective home care ritual. They will therefore not necessarily need to return quickly to the hairdresser. In addition, given the quality of the care and the benefits it can have on health, one can say that the price is justified.

The majority of Hairborist treatments are certified by the strictest label in Europe, the Ecogarantie label. This ensures that the products meet certain strict criteria in terms of safety, environment, and reliability. This is how we are able to offer such healthy and natural products.

Moreover, dear hairdressers, you will be delighted to know that the Hairborist concept will help you to be profitable and to quickly increase your turnover. Geographic exclusivity, free website, commercial support, innovative concept that makes you stand out… In short, a wealth of advantages!

What is Dominique’s favorite product?

Repair oil because it’s the first step. This first step is very important because it helps to treat the scalp. Before having healthy hair, you need a healthy scalp. The benefits are suppleness, shine, and ease of rinsing.”

We couldn’t have said it better than our natural colorist Dominique! Pre-shampoo oil care is the most important step to benefit from a true scalp treatment. It is indeed before shampooing that everything happens and that the active ingredients reveal their magical powers. We work with bases of vegetable oils that we mix with synergies of essential oils to create the perfect customized oil bath.

The Repair oil Dominique refers to is one of our two vegetable oil bases and it is specially designed for fine to oily hair.

We also have Renovator oil, which is even richer and allows very dry hair to be nourished.

To these two oils are added several aromactives that you can personalize according to the hair needs of your clients: oily hair, dry hair, sensitive scalp, dandruff, lice, colored hair… We even have synergies aimed at regaining comfort and balance, but also at deeply relaxing.

It is therefore the essential step for excellence, which will even allow you to stand out as a hairdresser. We bet everything on this exceptional treatment, and our partner hairdressers have well understood this. In addition to relaxing the client, it also makes it possible to offer a different approach to hairdressing through well-being, and that is what differentiates our plant-based colorist Dominique and so many others at Hairborist.

So if you too would like to take the plunge and become a natural colorist hairdresser, you can contact us and discover our different types of partnerships. Our teams will be delighted to help you.

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