Hairborist will be closed on November 10 and 11. Orders placed after November 7 at noon will only be processed on November 12.
Many of you dream of opening your own hair salon, but you don’t know how to stand out. Which products should you choose? How can you make your salon truly unique? At the same time, many of you are also asking yourselves: How can my salon survive during tough times? How can I keep attracting clients, who are becoming more and more demanding?
In short, if you’re reading this article, it’s because you either want to launch a successful business or bring a real change to your existing salon.
One of the very first questions you will probably ask yourself is: with which product range should I start? And this is where we can guide you. Whether you are just about to open a salon or looking to boost your business, it’s often difficult to know where to begin. One of the most crucial questions is, of course, the choice of products and the concept.
Do you want to do what everyone else does and stick to the beaten track by choosing big conventional brands? Stay within what you learned at school and what you already know? Or do you want to stand out, do things differently, and bring that touch of originality that will make your salon unique?
Inevitably, your first thought may be the big conventional names. But what we suggest in this article is precisely to step off the beaten path and become a natural hairdresser. It’s the perfect way to differentiate yourself, while staying in tune with today’s trends, and much more.
Here are the main advantages of choosing professional organic hairdressing products, for you, for the growth of your salon, and for your clients.
As a hairdresser working with professional organic hair products, you are making a choice that puts health first, both yours and your clients’. It is no secret anymore that conventional hair products can be extremely harmful to health. Whether it’s coloring, bleaching, or even so-called hair treatments, they carry considerable risks for consumers, and even more so for hairdressers. After all, if these products can already cause damage after just one application on a client, imagine the harm they can do to you with daily exposure.
Just look at the hands of hairdressers, or the number of professionals forced to leave the industry before the end of their careers for health reasons. It’s shocking, especially when a completely safe alternative exists with natural hairdressing products. It is more than time to stop using toxic products and switch to professional organic haircare that respects your skin, your respiratory system… in short, your health. And health should always come first.
Who said that professional organic hair products weren’t effective? Probably the conventional cosmetics lobbies… Because the truth is, once you start using high-quality organic professional products, it quickly becomes obvious: they are remarkably effective. And nowadays, consumers are no longer fooled, they know it, at last!
Thanks to organic haircare products, especially the Hairborist professional range, your clients’ hair concerns are truly treated in depth. The power of plant oils and essential oils is simply unmatched. As for plant-based coloring, it delivers incredible results ranging from blond to black, including copper tones, chestnut, red, and more.
In short, these are treatments with incomparable results, you have to see it to believe it!
Conventional hair products are not only harmful to humans, but also disastrous for the environment, and by extension, for animals. Today, we can no longer ignore the damage caused by chemical products on the planet. Hair salons are particularly polluting, since they release chemical substances directly into wastewater, unless you choose a range of organic haircare products.
But be careful: it’s essential to ensure that your natural hair products are truly organic and therefore biodegradable, so they have no harmful impact on the environment. To prove this, some of these products are even certified by quality labels, we’ll talk more about this later in the article.
As a salon owner, you have the power to make a difference by choosing to work with professional organic hair products. In return, you will gain a loyal clientele that shares your values. This group of clients is constantly growing, yet still struggles to find salons that meet their expectations. Once they discover you, there’s no doubt, they’ll never let you go!
As mentioned earlier in this article, very few hair salons offer the alternative of an exclusively natural salon, and yet the demand from consumers for this type of service keeps growing.
The reasons for this gap are quite simple: habit, fear of stepping off the beaten track, or the worry of not doing what everyone else does… But the real question is: Do you really want to be like everyone else? If you’ve already opened your own salon, or are planning to, that alone shows great courage to take the leap. So why do things only halfway? If you’ve chosen to be an independent salon owner, it means you want your business to succeed. And to achieve that, you’ll need to stand out from the competition and attract clients.
Choosing a “natural hairdresser” concept allows you to differentiate yourself from conventional salons while also meeting consumer expectations. In other words, it’s a win-win choice.
These are just a few of the advantages of becoming a natural hairdresser (and this list is far from exhaustive!). But now another question arises: how do you choose the right range of organic hair products?
When choosing professional hair products, we strongly recommend paying close attention. Sometimes, so-called “natural” or “organic” products are not truly what they claim to be. This practice is known as greenwashing. It’s a widespread marketing tactic that sells supposedly natural products with misleading packaging (often green-colored or full of fake claims), when in reality, there is nothing natural about them.
If this technique is already shameful towards individual consumers, it is even more harmful when directed at professionals. Why? Because you, in turn, will resell these products to your clients. And if they realize that what you sold them is not truly green, they will lose trust in you—even if you acted in good faith because the brand misled you.
In short, be very careful when choosing the natural hairdresser brand you work with. The only way to make the right choice is to research thoroughly and gather enough information. Don’t blindly trust a so-called organic haircare range. Also, check the commitments of the certification labels your products carry, not all are equal. A trustworthy label will make its information and standards easily accessible, because it has nothing to hide.
If you’re looking for a trusted choice, let us introduce you to Hairborist. Our mission is to bring together hairdressers who share our philosophy. With 25 years of experience in natural cosmetics, our laboratory is committed to providing professionals with reliable, safe products that deliver unmatched technical performance.
At Hairborist, the majority of our products are certified by Ecogarantie, the strictest label in Europe. Why? Quite simply because it requires that 100% of natural ingredients come from organic farming. In addition, ingredients must be biodegradable, GMO-free, and petrochemical-derived substances are strictly prohibited. These are just a few of the many requirements detailed in their strict charter, which you can easily find online. This ensures that you can choose a professional organic haircare range with complete confidence and transparency.
In short, Hairborist is a complete natural hairdressing range that meets all needs,while above all respecting your health and that of your clients. After all, isn’t it essential to care for yourself and others in complete safety? If you would like more information, don’t hesitate to contact us! Our advisors will be happy to guide you through the Hairborist professional range. You can also benefit from a free, no-obligation demonstration.
