As you certainly know, the hairdressing market is a very competitive field. Standing out is essential to attract and retain your clientele. Offering tailor-made hair care can be a unique opportunity for you to provide a one-of-a-kind, high-end experience. And if you are wondering how to easily integrate these treatments in the salon, we give you all our advice in this article.
A tailor-made hair treatment is a product specially formulated to meet the unique needs of a person. This product will have a personalized formulation to perfectly adapt to the nature and type of hair but also to the hair issues that the person may encounter.
Each individual has specific needs, and we know it. That’s why you can carry out a hair diagnosis even before starting your service. In a previous article, we already informed you of the importance of this diagnosis.
This way, you will get to know the client in front of you better, their hair type and general condition. With the information collected, personalized care will take on its full importance.
More and more brands are moving into the personalization of treatments to meet a constant demand in the hair sector.
We see more and more products for all hair types, supposedly able to repair all types of problems. But be careful not to push the concept of personalization too far.
Let’s take the example of a shampoo. The role of shampoo is to wash and remove impurities. It can indeed adapt to the client’s hair type, but it is not there to provide a miracle solution for problems like dry or oily hair, for example. So beware of shampoos that sell you beautiful promises to meet your clients’ hair needs. We often find promises such as repairing hair, eliminating dandruff, or even achieving volume. Careful, that is not the role of a shampoo at all!
At Hairborist, the personalization of treatments is done before shampooing, thanks to the oil bath step. We will come back to this later. But in short, to properly choose your tailor-made hair care, it is best to trust an experienced brand that offers a complete range that does not stop at shampoo. It is important to be well-informed and to analyze the most common needs you find among your clients. Do not hesitate to test the products and to take into account trends and innovations.
We have fully understood the importance of standing out as a hairdresser and offering an innovative concept. Otherwise, all salons look alike and there is no added value. And what if we told you that it is possible to stand out by choosing your haircare range thanks to tailor-made hair products?
They accompany you every day, and the choice of products should not be taken lightly. Why? Quite simply because, in addition to offering hairdressing services, you can offer your clients much more than that. You can offer them solutions for their hair problems and much more.
Our range consists of 3 key steps that can make a difference and that your clients are likely to appreciate.
The most important step is the oil treatment before shampooing, which makes it possible to target the client’s hair type and any potential scalp or hair problems. After a diagnosis, you will be able to combine two quality treatments to give your client an oil bath:
We have developed 12 aromactifs to meet the majority of hair needs:
As you can see, there are many options to suit as many people as possible. As we have already explained, in our view, hair problems are solved at the source. That is to say, it is at the very first care step that you can treat scalp issues. This is the ideal moment for the hair to absorb the treatment it is given.
By offering this magical oil bath in your salon, you set yourself apart from traditional salons that only provide a shampoo and often an additional treatment.
Here, the entire Hairborist concept revolves around this tailor-made hair product. Much more than a simple product, it is a true well-being ritual that not only addresses your clients’ hair concerns but also relaxes them to the fullest.
By applying this oil bath to their hair, your client will be able to enjoy your precise and professional gestures.
It is not difficult to offer this kind of tailor-made hair care in the salon. After a quick hair diagnosis, the client will be delighted to see that you are offering a hair solution adapted to their hair type and to treat their scalp. And while their oil bath is working (for at least 7 minutes), you can take care of another client without wasting time.
Then, to continue the tailor-made hair care ritual, we have different types of shampoos and conditioners. As we have explained, it is not these products that resolve the issues your clients face, but rather the pre-shampoo treatment.
However, they complement the treatment perfectly and adapt to the client’s hair type: normal, delicate, colored, oily…
Finally, our conditioners complete the shampoos with the same characteristics, but with the indispensable role of closing the hair cuticles.
And that’s it, you’re done! In just a few minutes, you have been able to offer your client an exceptional treatment based on a tailor-made hair product. It is a quality ritual that will inevitably help you stand out from other hair salons.
In short, standing out in the hairdressing sector is a necessity today. Tailor-made hair care will help you in this direction to transform each visit into a unique appointment where the client truly feels like royalty. It will also allow you to build a strong and lasting bond with your clientele. You thus become the hairdresser everyone wants to go to!
