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As you may know, the world of hairdressing has been facing a significant crisis for several years now. Between COVID, the economic crisis, and new alternatives for getting haircuts, hair salons are encountering many difficulties. However, one type of salon that has emerged and thrived in recent years is the plant-based salon. Natural hair salons are increasingly frequented and appreciated by a clientele that is more concerned about the environment. So, how can we overcome this hairdressing crisis with a concept centered around nature and the environment?
The hair salon crisis stems from various causes:
It is mainly the so-called “conventional” hair salons that are affected by this crisis. It has become urgent to modernize and innovate to attract new clients and, most importantly, retain current ones. This is what your clients are looking for.
Additionally, it is no longer possible to work with products that harm health and the environment. It is essential to offer them a more sustainable, committed, and planet-friendly range.
As previously explained, the crisis affecting you can easily put you in a difficult position. As an “ordinary” and conventional hair salon, it is challenging to stand out and increase your clientele. That’s why we recommend differentiating yourself to overcome this hair salon crisis.
Differentiation can be achieved in various ways. You can try to rethink the concept of hairdressing and offer something innovative.
In fact, it is not difficult to propose an additional concept or service when you already have a foundation or a basic idea. Take hairdressing, for example. It fulfills a need: the need to get a haircut, to maintain healthy hair, or to cover gray hairs. To stand out from the competition, you simply need to add something extra. To add that something extra, you can think about what could attract new clients to your salon.
Relaxation and moments of well-being have become major issues in recent years. We are increasingly concerned about our mental health, just as we are about our physical health. Many concepts focused on relaxation and well-being are emerging, and they are thriving! People are increasingly visiting these types of places to escape their often stressful daily lives.
Yes, it’s a booming market that should appeal to you as a hairdresser. You can capitalize on this theme without having to open another establishment, but by integrating it into your salon. Yes, you can overcome the hairdressing crisis thanks to this!
Imagine your client at the shampoo station. If, in addition to their regular shampoo, they received an additional treatment that provided them with an extraordinary moment, they would surely love it, right? This is possible with our pre-shampoo step, which constitutes the most important moment of the service at the shampoo station. You can transform an ordinary moment into an exceptional one. With our oil treatment, you can incorporate scalp massage and surely relax your client. We explained the benefits of cranial massage in a previous article. This is not difficult to implement, and it will allow you to gradually step away from the ordinary and offer an exceptional treatment along with a moment of well-being.
Furthermore, the essential oils that diffuse through this oil treatment will help to intensely relax your client.
As we have explained, our oil treatment, in addition to being a relaxation and wellness experience, is a true hair treatment in its own right.
It targets your clients’ hair needs and addresses them deeply. What more could you ask for? Dry hair, oily hair, dandruff, lice, coloring… We have developed a wide range of essential oil elixirs designed to treat most hair concerns!
Few hairdressers work this way. Typically, there is only one shampoo and sometimes a mask (which may be available for an additional charge) in conventional hair salons.
Our philosophy is completely different, and it is this approach that will allow you to stand out. In total, our care protocol consists of four steps, to the delight of both you and your clients. There is no waste of time, as while the oil treatment is diffusing, you can attend to another client. Then comes the step of two shampoos followed by the conditioner. At the end, your client can benefit from the application of a finishing styling product. A complete, natural routine that distinctly sets itself apart from conventional hair salons!
Do you think it’s not possible to go even further in this endeavor? Well, it is! Know that Hairborist is a family-owned business with a genuine commitment to the planet, as we offer a natural range certified by the strictest label in Europe, Ecogarantie.
Our products are monitored by experts to protect your health, that of your clients, and the planet. Our packaging is recycled and recyclable, our formulas are biodegradable, and they do not harm the environment at all. Say goodbye to “chemical” hair salons that pollute and disregard health. Believe us, with these kinds of commitments and values, you will undoubtedly attract a new clientele that will only talk about you! Opening a natural hair salon is much more than a trend; it is a concept in itself that will help you overcome the hairdressing crisis.
Don’t hesitate to contact the Hairborist team for personalized advice and assistance in embarking on this beautiful adventure.