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How to avoid greenwashing as a hairdresser?

Are you a hairdresser looking to find a trustworthy brand to work with? Beware of greenwashing. This deceptive practice aims to make you believe that certain companies are eco-friendly and sustainable when they are not. Brands don’t hesitate to use any means necessary to make you believe certain things, and marketing plays a role in this. In this article, we explain how to decipher greenwashing and, more importantly, who to trust.